Designing Culture. Shaping Legacy.
WHAT WE DO?
Illuma. is a global cultural strategy and placemaking agency designing art-led projects for the public realm.
We work with cities, institutions, brands, and developers to translate values into cultural presence — creating projects embedded in space, architecture, and everyday life. Our practice moves from cultural strategy to artistic commission and realisation, ensuring each project is coherent, context-driven, and built to endure.
Illuma. operates at the intersection of culture, space, and society, acting as a mediator between vision, artists, and place. Every project is conceived as a long-term cultural contribution rather than a momentary intervention.
WHO WE WORK WITH?
Illuma. collaborates with cities, institutions, developers, and organisations that understand culture as a strategic and long-term investment. Our partners value meaningful experience, artistic integrity, and projects that contribute lasting cultural presence to the spaces they shape.
Cultural Strategy & Placemaking
Defining cultural frameworks that shape identity, guide development, and inform long-term public art initiatives. Our strategies align values, place, and artistic vision to create meaningful cultural presence.
Public Art & Cultural Programming
Commissioning and delivering site-specific artworks and evolving cultural programs embedded in the public realm. Each initiative is designed to activate space and contribute to long-term cultural life.
Art, Well-being & Social Impact
Developing art-led projects that support reflection, inclusion, and collective well-being. Our work explores how culture can contribute to healthier, more humane environments.
Immersive Art & Experiential Projects
Creating multi-sensory cultural experiences that engage audiences intellectually and emotionally. These projects invite reflection, connection, and new ways of perceiving space.
Manifesto
We live in a world defined by speed, scale, and constant connection, yet increasingly fragmented in meaning and shared experience.
As digital exchange accelerates, culture becomes essential — not as decoration, but as a connective force that anchors identity, memory, and collective presence in real space.
Illuma. works with art as cultural infrastructure, shaping environments where people encounter one another through shared experience rather than consumption. Our projects are embedded in cities, architecture, and everyday life.
By translating values into lived cultural experience, we help create places that remain connected, meaningful, and human over time.
Founder
Alyona Ivanova-Safina,
is the Founder and CEO of Illuma. A cultural producer working at the intersection of contemporary art, space, and identity, she leads the development of art-led cultural strategies and public projects that translate values into lasting cultural presence.